Landing pages for Google and Meta ads, A/B tested

How a test runs

1. 01A control and up to three challengers

   We write a control page (A) and up to three variants, each changing one big thing: the offer, the headline, the proof or the form. Every version is drafted from your real business facts and checked against them.

2. 02Ads that match the page

   Ad copy for Google Ads and for Facebook and Instagram, plus the ad images in every size, written to match each version and checked against the platforms' ad rules.

3. 03Results you can trust

   You see views, enquiries, won business and cost for each version. A winner is only called when the numbers support it, not after a lucky week.

4. 04The winner stays, the rest come down

   When the test ends, the losing versions are taken down and the winner stays live for your ads.

The rules we work to

• Nothing goes live without you

  A person approves every page and every ad, and you agree the offer before anything is published.

• Your SEO stays safe

  Campaign pages live on your site at /go/… and are always hidden from Google, checked every day, so they never compete with your main pages.

• Your ad accounts stay yours

  We don't log in to Google Ads or Meta. Approved ads are exported for your team or your ads agency to upload.

Questions

Do you run my Google Ads or Meta ad accounts?

No. We build and test the landing pages and draft the ad copy and images. Your team or your ads agency uploads the approved ads to Google Ads and Meta Ads Manager. Nothing is sent to an ad platform automatically.

Will extra landing pages hurt my SEO?

No. Campaign pages are always hidden from Google with a noindex tag, and we check every live page daily, so they never compete with the pages you want to rank.

How many versions do you test?

A control page (A) and up to three variants. Each variant changes one big thing, such as the offer or the headline, so you know what made the difference.

How do you decide the winner?

From the enquiries, won business and cost for each version, using the ad spend you record. We only call a winner when the numbers support it.

Where do the pages live?

On your own website, at addresses starting /go/, so the ad, the page and the enquiry all stay on your domain.

Can the pages be used for email campaigns too?

Yes. The same pages and tests work for email campaigns as well as paid ads.

Campaign pages are an add-on to Enquiry Engine, and work best alongside the enquiry tracking it already runs.